MONEY ON YOUR MIND: The Psychology Behind Your Financial Habits
Vicky Reynal
RIGHTS SOLD: UK & Commonwealth / Bonnier Books (Published May 2024); North America / The Experiment (Published January 2025), Italy/Mondadori Oscar; Germany/Kosel Verlag, Romania/Bookzone, China Simplified Characters/China Machine Press, Taiwan Complex Characters/China Times Publishing, Indonesia/Pustaka Alvabet, Turkey/Nemesis, Spain/Sirio, Vietnam/Wave, Poland/Albatros.
RIGHTS AVAILABLE: All rights other handled by The bks Agency
Understanding your unique relationship with money /How your childhood affected your finances and how to take back control
MONEY ON YOUR MIND is a book that helps the reader better understand their relationship with money. As a psychotherapist, Vicky helps you reflect on how past experiences (of loss, rejection, emotional neglect, etc.) may influence how you behave with money in the present. She uses various psychotherapeutic concepts to explore when money is used as an emotional tool to express longings and fears related to love, power, and respect. Money means something different to different people and the tendency to spend it, hoard it, or gamble it, can tell us a lot about who you are and what you seek and long for.
Vicky Reynal, PGDip, MA, MBA, BS (Hons), MBACP
Vicky Reynal is a leading financial psychotherapist and runs her psychotherapy practice from London.
Vicky was recognized as a "Change Maker" and received a MAIA Award in 2024 for her significant contributions to improving public understanding of financial wellbeing and bringing therapeutic perspectives into mainstream financial conversations. She writes a column for the The Times and Sunday Times and has been featured in leading national and international publications, including the Financial Times, The Guardian, The Telegraph and The Daily Mail.
With a Psychology degree from an Ivy League university in the U.S., an MBA from London Business School, and multiple postgraduate qualifications in Europe, Vicky brings a global perspective to her work. Having lived and worked in eight countries across three continents, her diverse background is reflected in her international client base. She works with individuals from all financial backgrounds—from UHNW clients to those on concession fees—helping them navigate issues such as succession planning, debt, excessive greed, generosity, spending patterns, money secrets, financial conflict, and more. Through her work, she helps clients decode the emotions underlying their financial behaviours, enabling deeper understanding and lasting change.
