Busyness has become a status symbol, colloquially used to intimate success. The 'more is more' philosophy still prevails, running us into the dirt and out of natural energy. We jostle for our position balancing work, family life, fertility, misogyny and mental health, and we have been told that working late, over-caffeinating, being the first in and last out, sacrificing our personal lives, and eating on the go, are conducive to succeeding long-term. But instead, we are burnt-out and less motivated than ever. That's where SMARTER steps in.

SMARTER reframes the idea of over-productivity equalling success, and will ultimately show that those who work smarter, are those who achieve more long-term success. Featuring 10 achievable steps, and the experience of successful entrepreneur, E.M Austen, SMARTER will show you how to reframe previous systems that your brain predicts, switch your mindset from one of scarcity to one of abundance, join the 8am club, conduct a busyness detox, define what success means to you, track your energy not your time, identify and set healthy boundaries, time block, habit pair and switch to mono tasking, and so much more. Inside you'll discover how to embrace your talents, harness your productivity, create a consistent work-life balance and empower you to reach your goals.

This is not for the bare minimum Mondays or the take it easy Tuesdays. It's for those who strive for success; for ambitious women wanting to do it all, those who understand that you have to make a deposit to be able to make a withdrawal. For those who have skin in the game. For the overlooked, the under appreciated. The full timers and the 'not quite made it yetters'. Those looking for a smarter way to do it.

With this essential guide you'll find it's not about unlearning what you've been taught, it's modifying what you already know, so that you can unlock your power and lead a life that's SMARTER.

Emily M Austen is the founder and CEO of EMERGE, an award winning PR Agency, based in London, working with global brands, including Huel, Red Bull, Spanx, 1Rebel, rewardStyle, HURR, Annabel's, PE Nation, and Abercrombie. The 25 strong team was started by Emily in 2012, at the age of 22, after she graduated from Manchester University with a degree in Criminology and Criminal Law.

Emily has guest lectured at Harvard University, and was included in the book; “300 Years of Leadership and Innovation.” Emily is the Strategic PR Advisor to UN Women UK, tackling challenging conversations and working with the General Assembly to affect change.

Emily is an advisor to William Chase + a Strategic Advisor to the ESI Media Group (Evening Standard and Independent), and a founding partner in Goldling, a ready to drink seltzer brand. Marie Claire named her the most inspiring female entrepreneur on Instagram, and she has been featured in the Evening Standard, Daily Mail, Grazia and Forbes, and has written for Harpers Bazaar. In 2023, Sheerluxe included Emily on their List of 100 most inspiring people, including Stella McCartney and Emma Grede.

Emily launched The Busi-Ness Podcast, interviewing CEO’s and Founders to capture honest, realistic conversations about what it takes to run a business. The Podcast is currently globally number 1 in the marketing category, and the most successful marketing podcast of all time in the UK. Emily is an Angel investor in a number of start up brands. Over her career, she has been involved in the communications to raise over 500million pounds for startups across the wellness, fitness, tech and feminine care sectors. She has a diploma in Venture + Finance from Oxford University.

Her first book, SMARTER, 10 Lessons for a More Productive and Less Stressed Life is a collection of all that she has learnt about productivity, balance, defining and visualising the life you want, identifying and enforcing boundaries, and knowing the different between a busy life, and a full life.